Channel ROI

What actually happens after the lead comes in - per channel

Total Spend

$1,884

Attributed Revenue

$23.7k

Net Profit

$7,720

Blended CAC

$314

Best net profit

Google Ads

$3,400 net after $1,380 spent.

Weakest net profit

Facebook Ads

$910 net after $504 spent.

Money in vs money out - by channel

Revenue vs spend for each channel

Per-channel breakdown

Key metrics by acquisition channel

ChannelSpendLeadsSoldClose %RevenueGross ProfitNet ProfitROASPlan attach
Google Adspaid
$1,3806350%$11.5k$5,700$3,4008.3x67%
Facebook Adspaid
$5043133%$4,200$1,750$9108.3x100%
Referralreferral
-3267%$8,000$4,050$3,410no spend0%